The Nielsen Company employs advanced data collection methodologies and measurement science to help businesses turn new and traditional sources of data into customer intelligence to better manage their brands, launch and grow product portfolios, optimize their media mix and establish meaningful customer relationships. Nielsen is the world's leading marketing and media information company. We're passionate about measuring and analyzing how people interact with digital platforms, traditional media and in-store environments - locally as well as globally. We provide the most complete understanding of how consumers get information, consume media and buy goods and services. Above all else, our ongoing commitment is to align our business with our clients' needs to ensure they have a competitive edge in an expanding global economy. The privately held company is active in more than 100 countries, with headquarters in New York, USA. EOE/AA/M/F/D/V The North American Professional Services team leads and manages all of Nielsen's relationships with consumer-focused manufacturers and retailers. The team includes over 1,600 professionals in the United States and Canada and coordinates all relationships for several hundred clients headquartered in North America including Coca-Cola, Colgate-Palmolive, Johnson & Johnson, Kraft, Hershey's, Heinz, Procter & Gamble and Unilever, to name a few. Clients range from CEOs through to senior brand, marketing, sales and market research executives. No other company in the world comes close to having the level of insight into consumers that Nielsen possesses, nor the ability to integrate this information into truly unique insights for corporations. The North American Professional Services team is leading Nielsen's transformation to a truly integrated, professional services firm which is passionate about solving client problems. Through these efforts, Nielsen aims to be recognized as the premier marketing and sales analytics company. Purpose To develop and manage the Custom Analytics business and client relationships by designing, selling, executing, and presenting analytic studies to meet clients' research objectives and drive revenue and client satisfaction. Key Accountabilities 1. Projects -Client business issue definition, research study design -Project management and project team leadership -Timely and accurate client delivery -Responsible for final client presentations including key insights and recommendations -Utilization of simulation tools across all key service areas 1. Functional Knowledge -Understanding of statistical methodology for key products (no hands-on statistical modeling) -Collaborates with other Nielsen divisions to provide client support and develop solutions -Understanding of client organizations and the CPG industry 1. Client Interaction -Leads client meetings -Responsible for understanding client business issues and translating into product solutions -Presents results and capabilities to client audience -Take ownership for clients projects and analytics engagement 1. Revenue support -Provides accurate forecast inputs and updates for account planning -Pursues new business from existing and potential clients.
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